CarriageTowneNews.com, Kingston, NH

Community News Network

October 25, 2013

Why are there so many yellow taxis in the world?

In her new book, "ROY G. BIV: An Exceedingly Surprising Book About Color," Jude Stewart startles us into really seeing color again with interesting anecdotes about the hues that surround us.

       

Bumblebee-bright, a yellow taxicab blurs across Times Square: an instantly recognizable and infinitely reproduced symbol of New York City. But New York cab companies weren't the first to paint their vehicles the now iconic yellow, a popular taxi color in many parts of the country and the world.

When businessman Harry N. Allen launched the New York Taxicab Company in 1907, introducing the city's first fleet of gasoline-powered cabs, his imported French vehicles were equipped with "taximeters" to charge fees based on mileage, manned by drivers dressed like West Point cadets - and originally painted red and green.

In 1915, Chicago entrepreneur John Hertz (of future rental-car-company fame) opened the first Yellow Cab Company in his city. To unify his fleet, Hertz had commissioned a local university study to "scientifically ascertain which color would stand out strongest at a distance," per his biographer - and yellow won. (Color researchers still agree that yellow is generally the most visible color, though some have suggested that it's chartreuse that the eye most easily detects.)

But this often-told story ignores the fact that yellow taxis had already appeared in various American cities before 1915. Businessman Albert Rockwell was operating a fleet of yellow cabs as early as 1909, and he went on to incorporate the Yellow Taxicab Co. in NYC in 1912. If Hertz chose yellow for scientific reasons, legend has it that Rockwell was merely appeasing his wife Nettie, who preferred the color.

The wild popularity of gasoline-powered taxicabs lured dozens of competitors into the industry, including Morris Markin's Checker Taxi, which was based in Chicago, and later Kalamazoo, but whose vehicles were ubiquitous nationwide.

Like any madly growing business sector, the taxicab biz was rife with abuses - and the Great Depression only worsened infighting among cabbies desperate for work. The Haas Act of 1937 tried to clean up New York's taxicab industry by regulating officially licensed cabs under a medallion system. The Haas Act didn't mandate a specific color of taxicab, but standardizing the cabs' look to reflect more standardized regulation made sense. With a consistent color and make, "official" taxicabs signal to wary riders that they're duly regulated by city government.

The logic of visual standardization became fully entrenched with a 1967 ruling that all "official" New York taxicabs be painted yellow - specifically "Dupont M6284 or its equivalent," according to Allan Fromberg of the New York Taxi & Limousine Commission. Any visual swerve therefore indicates either an unlicensed vehicle or an alternate taxicab system.

             

 

1
Text Only
Community News Network

New England News
Obituaries
  • Elwood (Al) Shaw, 93

    Meredith, NH — Elwood (Al) Shaw, 93, of Center Harbor, passed away peacefully on Sunday, March 30, 2014, at Forestview Manor in Meredith. He was the beloved husband of the late Greta L. (Sykes) Shaw, to whom he was married for 62 years.

    Continued ...
    The Carriage Towne News Thu, April 17
    6 days 1 Photo
  • Jo Ann Hughes, 79

    Sandown, NH — Jo Ann (Phelps) Hughes of Sandown, New Hampshire passed away on Thursday, March 27, 2014, surrounded by all of her children at home. She was born in Little Bend Kentucky, to Beatrice (Shepherd) Phelps and John (Cat) Phelps in 1934. Jo Ann was predeceased by brothers, Marcus Phelps, Johnny Phelps, Forrest Phelps and sisters, Juanita Phelps, and Jeanette (Phelps) Vincent. She is survived by brother, Donald Quiggins of Georgia; sisters, Geneva (Phelps) Stanley of Kentucky, and Frances (Phelps) Bratcher of Tennessee who had just visited Jo Ann in September of 2013.

    Continued ...
    The Carriage Towne News Thu, April 17
    6 days 1 Photo
  • Sherry Lynn (Cookson) Scanzilo

    Raymond, NH — Sherry Lynn (Cookson) Scanzillo, 58, of Raymond, N.H., passed away Saturday, April 5, 2014, at the Elliot Hospital surrounded by her loving family after a sudden illness.

    Continued ...
    The Carriage Towne News Thu, April 17
    6 days 1 Photo
  • Thomas Hugh Clinton, 73

    Atkinson, NH — Tom passed away on Sunday, March 30, 2014, at Elliot Hospital in Manchester. Tom was born on October, 30, 1940, at Clover Hill Hospital in Lawrence, Mass., as the only child to Hugh Clinton and Evelyn (Forcier) Clinton. Tom graduated from Methuen High School in 195

    Continued ...
    The Carriage Towne News Thu, April 17
    6 days 1 Photo
  • Jo Ann Hughes, 79

    Sandown, NH — Jo Ann (Phelps) Hughes of Sandown, New Hampshire passed away on Thursday, March 27, 2014, surrounded by all of her children at home. She was born in Little Bend Kentucky, to Beatrice (Shepherd) Phelps and John (Cat) Phelps in 1934. Jo Ann was predeceased by brothers, Marcus Phelps, Johnny Phelps, Forrest Phelps and sisters, Juanita Phelps, and Jeanette (Phelps) Vincent. She is survived by brother, Donald Quiggins of Georgia; sisters, Geneva (Phelps) Stanley of Kentucky, and Frances (Phelps) Bratcher of Tennessee who had just visited Jo Ann in September of 2013.

    Continued ...
    The Carriage Towne News Thu, April 10
    13 days

Stocks